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Market News and Trends

Beyond price …

In Pricing to Sell I commented on the importance of pricing correctly in achieving a timely sale and getting the highest price that the market will allow. ” … Timely sale …” and “… that the market will allow ….” are critical to understand because

  • regional market velocity is driven by broad supply and demand conditions,
  • every property is different, and
  • every buyer brings his or her priorities and preferences to the process.

For most of my listings, I am pleased to provide a professional stager to get the home ready. That is followed by professional photography, virtual tour, and broad exposure on real estate portals and social media. My goal is to present the property in its best light from the moment a listing goes live.

Other preparations may be needed before any of those steps, though. At a minimum, thorough decluttering and cleaning are essential, and correcting any deferred maintenance is important. Of course, omitting those items can be accounted for in the price, but with rare exceptions the seller will make money by taking care of them.

I found an interesting article this morning that covers this and more very well:

11 Reasons Why Your Home Isn’t Selling

As a property owner and prospective home seller, you can’t control the size and age of your home or the location, and if you need to move you have limited control over timing. But you can control the condition of your property and takes steps to make the best possible first impression on prospective buyers. With proper preparation and pricing, and thorough professional marketing and market exposure, you’ll be well on your way to a successful sale and closing. Let’s talk about your plans and priorities.

About Bill Morris, Realtor

More than thirty years of business experience (high tech, client service, business organization and start-up, including many years in real estate) tell me that service is the key to success and I look forward to serving you. I represent both buyers and sellers throughout the Austin metropolitan area, which means first-hand market knowledge is brought to bear on serving your needs: -- Seller Representation is a comprehensive process that begins with thorough market analysis and consultation, continues with properly staging the home to achieve the highest price possible in a reasonable time on market, a complete program of marketing and promotion, ongoing updates and communication, closing coordination, and follow-up throughout (and after) the sale. -- Buyer Representation is also full service: shopping, previewing, price and market consultation, contracting, negotiating, coordination of inspections, appraisals, repairs, and closing details, and follow-up beyond the closing of your purchase to ensure your lasting satisfaction. Because the real estate industry is becoming more sophisticated and challenging every day, you need a professional that understands the industry and is positioned to stay ahead of the game. I go the extra mile to help you achieve your goals. That's why I constantly research the market and property values so your home is priced effectively from day one. I also make sure the public knows your home is for sale by using innovative advertising and marketing techniques to attract potential buyers.



  1. Pingback: Pricing to Sell | Bill Morris on Austin Real Estate - June 19, 2019

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