Beyond price …

In Pricing to Sell I commented on the importance of pricing correctly in achieving a timely sale and getting the highest price that the market will allow. ” … Timely sale …” and “… that the market will allow ….” are critical to understand because

• regional market velocity is driven by broad supply and demand conditions,
• every property is different, and
• every buyer brings his or her priorities and preferences to the process.

For most of my listings, I am pleased to provide a professional stager to get the home ready. That is followed by professional photography, virtual tour, and broad exposure on real estate portals and social media. My goal is to present the property in its best light from the moment a listing goes live.

Other preparations may be needed before any of those steps, though. At a minimum, thorough decluttering and cleaning are essential, and correcting any deferred maintenance is important. Of course, omitting those items can be accounted for in the price, but with rare exceptions the seller will make money by taking care of them.

I found an interesting article this morning that covers this and more very well:

11 Reasons Why Your Home Isn’t Selling

As a property owner and prospective home seller, you can’t control the size and age of your home or the location, and if you need to move you have limited control over timing. But you can control the condition of your property and takes steps to make the best possible first impression on prospective buyers. With proper preparation and pricing, and thorough professional marketing and market exposure, you’ll be well on your way to a successful sale and closing. Let’s talk about your plans and priorities.