For Austinites and visitors alike, the 6th Street entertainment district and SoCo (South Congress Avenue) are common attractions, but a short stretch of South Lamar Boulevard
has developed a thriving culture — emphasizing the kind of eclecticism that makes Austin Austin.
Check out this variety among 100 businesses just south of downtown Austin:
Dynamic, entrepreneurial, and fun …
the essence of Austin, well represented in “SoLa .”
Here’s the whole Statesman article: