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Market News and Trends

More firms bet on Central Texas

I have posted a number of articles at in recent weeks and months that demonstrate that developers and employers recognize the strength of the Central Texas economy and are making tangible bets on the future.  Three more appeared today:

LegalZoom eyes Austin

Water park deal wins approval

As H-E-B expands in Central Texas, downtown is on its wish list

A new regional headquarters for LegalZoom with 600 jobs, a new Schlitterbahn water park and resort in Cedar Park, and two large new HEB stores (a third targeted), with hundreds of additional new jobs — all great news.

The Schlitterbahn development in Cedar Park is, and will likely remain, very controversial.  It will undoubtedly bring significant economic growth with it while harming the quality of life for many nearby homeowners.  In conjunction with the new Cedar Park Events Center, what was a sleepy little town just a few years ago is bustling.  The Center is home of the Texas Stars hockey team (formerly the Dallas Stars), and will host Cirque du Soleil for eight shows in February.  Another nearby family-friendly venue and resort-style lodging will certainly enhance the local economy.

LegalZoom’s move, on the other hand, is not controversial, creates many high-salary positions, and depends on really minimal incentives that Austin’s City Council is expected to approve shortly.

HEB is already a real power in the Central Texas grocery business, and their prowess in site selection has been very impressive for years.  In the communities they choose, significant growth has followed without any exceptions that I have seen in the Austin area.

On top of other recent announcements, today’s news is reason for great expections for Austin and Central Texas.

About Bill Morris, Realtor

Many years of business experience (high tech, client service, business organization and start-up, including almost 20 years in real estate) tell me that service is the key to success and I look forward to serving you. I represent both buyers and sellers throughout the Austin metropolitan area, which means first-hand market knowledge is brought to bear on serving your needs. Learn more about my background and experience, my commitment to my clients, my profession, and to the real estate industry at


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